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PRESENTATION
LA CARTOLERIA was born in 1922 as the first italian trade magazine for stationery shops.
Later on La Cartoleria becames House Organ of Assoscrittura, the Italian National Association of Writing Instruments Manifacturers, and in 1998 it becames member of ISPA THE International Stationery Press Association as only representative of the Italian Stationery market.
LA CARTOLERIA is well distributed in all the most important stationery and office fairs in Italy and worldwide.
 
 
EDITORIAL INFORMATION 2010
 
N° 1 DECEMBER / JANUARY "FAIRS EDITION"  15 January issue - closing date dec. 20
"FAIR EDITION "FILE pull-out
“Paperworld” special dossier on cover.
A preview of the novelties presented by Italian companies at Paperworld.
Fairs Special dedicated to Macef and Festivity. Big Buyer post-show report.
 

N° 2 FEBRUARY-MARCH "OFFICE"  15 March issue - closing date feb 28
 "OFFICE "FILE pull-out
An overview of the world of printers, computer accessories, especially consumables,but office material in general too. “Green office” section dedicated to ecological office products.
The “Children’s book special” produced for the Bologna “Children’s Book Fair” highlights the most“sellable” publications for stationers, as well as suggesting sales strategies and motivations .

 N° 3 APRIL "SCHOOL"  30 April issue - closing date April 15
 "SCHOOL "FILE pull-out
 Heralds the latest trends and points to the most innovative products that schoolchildren and students will be looking out for at their local stationer’s for the school of 2010.
“Green school” section dedicated to ecological school products.
The “Paper special”. The main protagonist at any stationer’s, “paper” can be put to a thousand different uses. White or coloured, for business or for pleasure, to contain
or to communicate, it’s always “paper” that consumers want.
N°4 MAY "LUXORY" 30 May issue - closing date May 15
 "LUXORY "FILE pull-out
Writing implements for people who want something extra: collectors’ items, limited editions and the precious or innovative materials that characterize them, special writing paper,luxory leather goods and any elegant and unique product a stationery shop can offer.
 
N° 5 JUNE/JULY    30 June issue - closing date june 15
“WRITING INSTRUMENTS” FILE pull-out
Pencils, ball-point pens, rollers, felt pens, chalks and all those low-cost and affordable writing implements for informal everyday use. It also gives an analysis and an appraisal of the sector made on the basis of data provided by Assoscrittura, an association for which “La Cartoleria” has been the official organ for many years.
 
N° 6 AUGUST/SEPTEMBER30  august issue - closing date july 15
"CHRISTMAS GIFTS" FILE pull-out
With reference to some events like Macef in Milan, the idea is to give an as wide as possible panorama of suitable products and articles for Christmas presents, with particular reference to the gift, gadget, office writing and publishing sectors.
 
N° 7 OCTOBER/ NOVEMBER 15 October issue - closing date sept. 30
"BIG BUYER" FILE pull-out
Information, news, venues but especially an all-encompassing look at the products
put on show by the trade exhibitors at this annual event in Bologna
 
Every issue includes: Office products in stationery shop
Children’s books
Creativity, News, Fairs.